Join Our Affiliate Program
We run an affiliate programme designed to build steady, professional partnerships with publishers, streamers, affiliates and marketing partners across the United Kingdom. We work together to drive high-quality traffic to Great British while giving partners the tools and transparency needed to manage campaigns and measure performance. If you refer players, we want the relationship to be clear, reliable and simple to scale.
Purpose of the programme
Our affiliate programme exists to reward partners who introduce new customers through compliant, value‑driven marketing. We focus on long-term customer value rather than short bursts of activity, and we prefer affiliates who use responsible marketing practices and uphold UK regulatory standards. The programme supports different partner models, from content publishers to live streamers and comparison sites.
Partnership benefits
Partners get practical, commercial support and flexible options to match their traffic patterns. Benefits include:
- Clear commercial agreements that align payouts with player value
- Dedicated account management for larger partners and responsive support for smaller publishers
- Access to regularly updated creative assets and approved advertising materials
- Payments handled in GBP on predictable schedules
Commission structure
We offer a range of commission models that suit different partner types. Available structures include revenue-share models, pay-per-acquisition options and hybrid deals. Specific rates are discussed during onboarding and tailored according to traffic quality, geography and compliance history. All terms are set out in the affiliate agreement so partners know how earnings are calculated and when payments are processed.
Tracking and reporting transparency
Accurate, timely reporting is central to our partnership. We provide a reporting dashboard that shows clicks, registrations and paying customers in near real time. All reports are provided with clear timestamps and conversion events so partners can reconcile activity and optimise campaigns. Disputes are handled through a defined process with dedicated account team support.
Marketing tools and support
Partners have access to a suite of marketing assets designed for UK audiences, including banner sets, landing page templates and campaign copy that meets local advertising rules. We also supply approved tracking links and guidance on best practice for targeting, creative rotation and compliance. New partners receive onboarding materials and optional performance reviews to help refine campaigns.
Long-term cooperation
We prioritise stable, transparent long-term relationships. Regular reviews, open communication and scope for commercial renegotiation help keep partnerships aligned as both sides scale. If you are looking to build a steady revenue stream with a UK-focused operator, we welcome a conversation about how we can work together.